Profitable Growth is a boutique strategy partner helping ambitious companies and investors achieve sustainable growth by aligning brand, business strategy, and execution.
Founded by Heidi Husso, a seasoned CEO, COO, change leader, and strategist with over 15 years’ experience in transforming businesses and building over 100 B2B and B2C brands, we bring board-level expertise and hands-on execution into one integrated approach.
Our belief is simple: growth is not an accident — it’s the result of clarity, bold thinking, and flawless execution. We work side-by-side with leadership teams to define vision, craft brand-led strategies, and build the organisational capabilities to make them real.
From post-merger integrations to launching entirely new business units, from repositioning legacy brands to commercialising breakthrough innovations, our work spans industries but shares one constant: measurable impact.
We are not a traditional consultancy. We don’t just design the strategy, we help you build the structures, teams, and partnerships to deliver it. We stay until it works.
Teams built around your needs
The success of every project starts with the right team. For each phase, we handpick a custom blend of top talent from our network of freelancers, agencies, and specialist partners ensuring you get precisely the expertise your business needs.
From research firms, sales consultants, and industry-leading independents, we assemble agile, high-performance teams that unite strategic insight, creative excellence, and flawless execution. The result: solutions that are not just smart, but deliver measurable, lasting impact.